Medium-term Management Targets
In conjunction with our third-quarter earnings announcement on January 28th, 2014, Advantest published a revised sales and earnings forecast for fiscal 2014. Further details here (pages 17 and 18)
Achieving the Medium-Term Goals
Advantest has embarked on ACT2014 medium-term goals ending in fiscal 2014. To achieve the goals, we are pursuing three themes.
Under “Core Competence Growth” theme, we delivered new solution for CMOS image sensor, car electronics devices, PMIC, and MCU. In addition, to accelerate the working synergies, we have completed reorganizing overseas offices with “one nation, one company” principal. Under “Tester Peripherals Growth” theme, we reinforce probecard marketing activity, and pursing the effort to improve the profitability.
Under “New Business Growth” theme, we enhance efforts with initiatives already in progress. This includes winning orders from major pharmaceutical manufacturers for our terahertz spectroscopic imaging systems and release new product for wafer CD-SEM market. We have also launched ADVenture Initiative(ADVANTEST Venture) whereby the company invites employees worldwide to submit fresh ideas for new business ventures and products.
In conjunction with the growth strategies detailed above, we have also launched Globish* Initiative as a part of the ACT2014 program, to accelerate global communication, cooperation and corabolation.
Through these thems and initiatives, iwe will act to achieve the goals.
* Globish: It is Plain English (easy to understand English) optimized as an international common language for people not having English as native language. The rules below are for communication in Globish.
Fiscal 2014 Targets
Three growth themes
